* development concept -- innovation, pragmatism, transcendence, self pursuit and excellence.
* technology concept - advancing with each passing day. 
* the concept of service - people first, guests supreme.

 * the concept of talent -- the best and most suitable person.
* the concept of cooperation - honesty, mutual trust, unity and struggle.
* management concept -- restraint of cultural edification system 

* the concept of human being -- advocate integrity, honesty, courage and responsibility.
* the concept of survival is not to advance or retreat, but to perish at any time.

* Pursuing Win-Win-Win-Customer-Centered, Employee-Oriented, and Win-Win for Employees, Companies, Customers and Society 
* mission - providing high quality services
* management concept -- restraint of cultural edification system